On-Page SEO Checklist- Important On-page SEO Techniques
Include Meta tags in correct order:
- Title Tag
- Description Tag
- Keywords Tag
The information composed inside of these tags are utilized to render the title, description and keywords in the SERPs, and what the user/searchers or visitors see.
Title tag
Title length should be approximately 55 characters including spaces.
Description tag
The Description length ought to be around 155 characters including spaces.
Keywords tag
Google has already stated that the keywords tag is not a consideration in ranking but we should always include this as an important element. Comma to be used as a separator between keywords.
Heading levels
In the body of your content, you always keep first heading as an <H1> and subsequent heading tags as <H2>, <H3>, <H4>, <H5> and <H6>, and be used in TOC (table of contents) page.
Minimum word count
Minimum 250 words are suggested. Additionally, avoid copy content and dependably utilize fresh and quality content, generally Google Panda Update punishing low-quality substance.
Missing "alt" attributes
Images ought to have relevant title and captions (you can utilize your keywords). Alt attributes are additionally an important component of SEO to validate your HTML code.
Proper url structure
Ensure that URL shouldn't contain underscores, question mark, ampersand, etc., these are alpha characters and do not isolate words. Always use hyphens to separate words within url.
Sitemap
Ensure your site has an HTML sitemap for client, and each page ought to connection to that sitemap. You ought to additionally have a XML sitemap you submit to web crawlers.
Anchor text
Use anchor text navigation for both internal and external link, not JavaScript or Flash navigation that spiders can't crawl. Internal links can help users or search engine understand the anchor link on your site.
Robots.txt file
Ensure that Robots.txt file exists, regardless of the possibility that there is no statement. The Robots.txt file tells the search engine spiders what to index and what not to index.
Keyword research
The competitive and best keyword research is an ongoing process that essentially never ends. It starts with extensive research and thought and it is most important part of SEO checklist.
Web analytics setup
Web analytics is utilized for measuring web traffic and enhance the viability of a site. Additionally this can be utilized as an apparatus for business and statistical research. You ought to have this legitimately setup and monitor them consistently to see whether the keywords that are generating traffic are in your keyword list as well your site is enhanced for them.
Link building (Inbound/Outbound)
Your inbound/outbound links ought to be a piece of an organic, ethical/natural in consistence with web index rules, and be checked repeatedly.
HTTP response code
Regularly check for crawl errors (i.e., 404 errors, 301 redirects) and other errors to ensure the best seo effort.
Static pages
Make sure your URL appears static instead of dynamic because dynamic URLs could be a problem. You can also use the Canonical tag within head tag. <link rel="canonical" href="http://www.url" />;
Hidden text or text within images
Don't use essential text in image as spiders can't see this, also don't rely much on images as visitors can't see your message if the images don't display.
Avoid black hat techniques
Ensure your SEO techniques are following Google Webmaster Guidelines and there is no duplicate content, hidden text or links, etc.
Google Webmaster Tools account
Set up Google Webmaster Tools (GWT) account that offers you to identify issues like crawl errors and penalties with your website and can even let you know if it has been infected with malware.
Crawl errors
If a page has a crawl error, it means Google is unable to crawl the page. It can be checked in the Crawl section of Google Webmaster Tool to troubleshoot.
